First off, thanks for taking the time to sit down and walk through Noble Pet. I left our conversation excited.
At Cyclone, we always say we're not the rocket, we're the fuel. Our job is finding brands with something real and helping them move faster, hit harder, and reach places they wouldn't get to alone.
The hard part is finding the right rockets. Noble Pet feels like one of those.
I think a lot of people are going to look at this and see a dog crate. I don't. I think there's a furniture brand for pet owners hiding inside this thing, and the crate is just the front door. You're stepping into a space that's familiar enough for people to understand, but different enough that it can create real curiosity and momentum.
That's where Cyclone does its best work.
We built this agency around one belief: results are the job. We move fast, test aggressively, rely on data over opinions, and we've built a team of specialists across paid media, content, creators, strategy, design, and production to help brands grow from launch through scale.
I also want to push on one thing. You mentioned hoping to be at 5 to 10 crates a week within six months. I get the math, but let's not put ceilings on this thing before it even exists. At your AOV, with the audience you already have through breeding and family networks, there's a path to $1.5M to $2.5M in year one if we don't tiptoe.
Brands like this don't usually win by easing into the market. They win by creating momentum and making people feel like they discovered something before everyone else did.
Building brands at this stage is hard. It's messy. It moves fast.
Those are usually the fun ones.
Let's go build something people care about.
